One of the few blogs that I regularly read is “Jon Udell’s”:http://weblog.infoworld.com/udell/. Jon was once an editor at “Byte”:http://www.byte.com/, which some say was the best computer magazine ever, so some of his columns can be a bit techy. However, there is gold in them thar mountains.
In a recent “post”:http://weblog.infoworld.com/udell/2004/04/16.html#a975 he alluded to an earlier “article”:http://udell.roninhouse.com/bytecols/2001–05–24.html in which he talks about using a blog as a way to manage somewhat virtual team for project management. What struck me (besides the elegance of the idea) was the link to storytelling. The idea of story telling and narrative has been quite popular in certain strands of the management literature (e.g. See “David Barry’s”:http://www.geocities.com/drdavidbarry/ and David Elmes classic article “Strategy retold”:http://www.geocities.com/drdavidbarry/StrategyRetold.doc).
This ideas of presenting a coherent story is very potent. Whether one is trying to sell a strategy, manage a team, or motivate an employee, having a story — rather than somewhat disjointed facts — helps those involved to make sense of what is going on (might go on). This can be seen as a link here back to “R, H & G”:http://www.thereflectivepractitioner.org/ps/archives/2004/04/12/the_structuring_of_organizational_structures. That reminds me, I’ve promised “PB”:http://staff.business.auckland.ac.nz/pboxall a couple of thousand word outline on how R, H & G might impact on the “RBV of the firm”:http://www.stanford.edu/~jchong/articles/quals/RBV%20Data%20Table%20-%20Theory.doc.
[Meanwhile, back with Jon and story telling]
So, I suppose I’m hoping that someone in any of the classes I teach will pick up on these ideas and explore them — how might a shared blog work to cordinate a team? What stories are being used to make sense of what’s going on? What are the archetypes of the stories being used (heroic? fatalistic — I recall a seminar about this; I must look it up).
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