The economics of textbook

From Andrea James

a. Five conglomerates control 80% of textbook production.
b. They sell their product to distributors/retailers, who in turn sell them to bookstores (on and off campus, including internet).
c. Four wholesalers dominate textbook distribution, especially used books.
d. These four wholesalers operate about 1/3 of college bookstores. About 1/2 are university owned and operated, and the remaining 15% are independents.
e. If a new book costs $100, wholesalers typically buy it back for $15 to $25 and resell it for $50.

I knew that the retailers mark-up was about 100% (that is, from $50 to $100), but I was surprised at how much the wholesaler makes (from $15 to $50, that's over 300%. I doubt that the situation is that much different here in New Zealand.

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This page contains a single entry by Peter Smith published on January 4, 2010 8:29 AM.

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